Wisdom Pomade

WHICH POMADE OR STYLER IS RIGHT FOR YOU?

Your hair type. Your look. Your lifestyle. All of these factors go into finding the perfect pomade for you. Whether you use our hair pomades on their own, mixed together or with a styler, use this guide to find out which one of our men’s hair pomade is best for you.

HOW TO CHOOSE THE RIGHT POMADE FOR YOU?

Everyone has their own preference when it comes to pomades and styles - the look you are going for, the amount of hold and finish, and your hair type. For help with achieving the right look, reference our hold/finish chart and images below to see the looks you can achieve with Baxter styling products. Pro Tip: Use one of our stylers - Clay Effect Style Spray or Grooming Cream – to take the look to the next level! Whether you style your hair the same all day or change your look to fit the occasion, we want to make sure you are prepared. The guide below breaks down all our pomades' unique functionalities and includes pro tips to make sure your hair is ready for any occasion.

CLAY POMADE

Matte-finish styling clay separates, defines and molds hair in place to deliver a strong, pliable hold all day.

PRO TIP: Great for straight hair. Maximize the matte finish by using a blow dryer. Place on hand first and emulsify before applying to hair – this will help to have a smooth application.

ON ITS OWN: High Hold / Natural Finish

WITH CLAY EFFECT: Firm Hold / Natural Finish

GOOD FOR:

  • STRAIGHT HAIR
  • WAVY HAIR
  • CURLY HAIR
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CREAM POMADE

Light hold, moisture-rich styling cream softens and smooths hair while providing frizz-free definition and enhanced shine.

PRO TIP: Great for wavy/curly hair. Best paired with Clay Pomade for a volumized textured look – recommended for thick hair.

ON ITS OWN: Light Hold / Natural Finish

WITH CLAY EFFECT: Medium Hold / Light Shine Finish

GOOD FOR:

  • STRAIGHT HAIR
  • WAVY HAIR
  • CURLY HAIR
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HARD CREAM POMADE

Lightweight, moisture-rich styling paste provides strong hold for hours without weighing hair down, with a natural, low-shine finish.

PRO TIP: Great for all hair types. Create volume or straighten a curl. If you have a cowlick – this product will be your best friend.

ON ITS OWN: Firm Hold Natural / Soft Finish

WITH CLAY EFFECT: Medium Hold / Shine Finish

GOOD FOR:

  • STRAIGHT HAIR
  • WAVY HAIR
  • CURLY HAIR
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HARD WATER POMADE

Firm-hold, water-based styling formula provides dimension, textured separation and sleek all-day control without stiffness.

PRO TIP: Great for thick/coarse hair and curly hair. Perfect for the “Gel” styled look.

ON ITS OWN: Firm Hold / High Shine Finish

WITH CLAY EFFECT: Firmer Hold / High Shine Finish

GOOD FOR:

  • STRAIGHT HAIR
  • WAVY HAIR
  • CURLY HAIR
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SOFT WATER POMADE

Light-to-medium hold, water-based styling formula spreads easily through hair to deliver textured separation and natural, non-greasy shine.

PRO TIP: Great for finer hair that wants light shine. Also works well on wavy hair. Apply at the roots of your hair to give hair volume, while mixing with another pomade to style the rest of hair.

ON ITS OWN: Light Hold / Low Shine Finish

WITH CLAY EFFECT: Medium Hold / Natural Finish

GOOD FOR:

  • STRAIGHT HAIR
  • WAVY HAIR
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PASTE POMADE

Semi –Matte finished wax adds thickness and texture to hair while delivering a pliable, strong hold that can be reworked throughout the day.

PRO TIP: Excess Paste (no clumps, just reside on your hands) can be used to tame your eyebrows. Use on finger and slide across each brow in the direction of your hair growth.

ON ITS OWN: High Hold / Semi Natural Finish

WITH CLAY EFFECT: Firm Hold / Natural Finish

GOOD FOR:

  • STRAIGHT HAIR
  • WAVY HAIR
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