ABOUT BAXTER OF CALIFORNIA
THE ORIGINAL EXPERTS IN MEN'S GROOMING & PERSONAL CARE
LOS ANGELES, CA / EST 1965
BAXTER OF CALIFORNIA WAS CREATED TO DEFY THE EXPECTED
Our thoughtfully curated collection of superior hair, skin, and shave essentials are designed to unleash what makes you, you. You’ve got your own story, your own signature statement. We offer a curated collection of grooming must-haves to free your best self and fuel your next level.
Our superior assortment of hair, skin and shaving essentials gets the job done in the simplest, most powerful way possible. Since 1965, our top-notch products have proven that premium doesn’t have to be pretentious. Performance is everything so every formula is tried and tested at the award-winning Baxter Finley Barber + Shop in Los Angeles.
#LIFELIVEDTRUE
BAXTER OF CALIFORNIA THROUGH THE YEARS
DEDICATED TO ELEVATING THE CRAFT OF MEN’S GROOMING SINCE 1965.
1965
Baxter Finley couldn’t find any skin care products for men, so he developed his own. Super Shape is introduced to the world.
1970s
As the interest in men’s grooming rises, Baxter of California responds by rolling out products in the skincare, hair care and shaving segments.
2000S
Baxter of California helps kick off the rebirth of hair pomades with the launch of its award-winning, top-selling Clay Pomade. Also released around this time is a distinctive line of candles to cement Baxter of California’s rise as a premier men’s lifestyle brand.
2005
Entering its 40th year, Baxter of California continues as a leader and visionary in the global marketplace for men’s grooming products by strategically partnering with key retailers and collaborating with modern men’s lifestyle boutiques.
2010
Baxter Finley Barber & Shop opens on La Cienega in West Hollywood, devoted to providing services tailored specially to men’s hair and skin.
2012
Best-selling, aluminum free Deodorant launched and became a game-changer.
2014
Launched first barber-tested and approved product straight out of the Baxter Finley Barber & Shop, the one and only Shave Tonic.
2015
Baxter of California celebrates its 50th anniversary.
2016
The original product Super Shape comes back in the form of Super Shape Skin Recharge Cream.
2020S
Baxter of California continues to meet the needs of the modern gentleman by focusing on high quality products made with advanced ingredients and sold at discerning retailers.
