WET SHAVING WITH YOUR DOUBLE-EDGE SAFETY RAZOR

Gents, it’s time to up your shaving game. Conventional wet shaving provides the closest shave possible with the least irritation to your skin. Take it from us: nothing beats the gratification of a traditional wet shave. Applying a hot towel, lathering up with a smooth shave cream and soft badger hair brush, and finishing with an after-shave balm is the ultimate grooming ritual. Your grandpa would be proud.

STEP 1: INSPECTION OF HAIR GROWTH DIRECTION

Give yourself a few days without shaving to properly inspect the direction of your hair growth – inspect closely and remember where the direction changes. It is always best to shave in the direction of the hair growth. While this may not provide the closest shave, it will be far more comfortable and irritation-free.

STEP 2: CLEANSE AND EXFOLIATE

Cleanse your skin with a combination of Daily Face Wash and Facial Scrub. Scrubs contain granules that exfoliate dead skin and lift facial hair, resulting in a smoother and more comfortable shave with fewer ingrown hairs. It's best to shave the same day you exfoliate.

STEP 3: HOT TOWEL & STEAM

Shave after your shower, or apply a hot towel with Shave Tonic to your beard for approximately 30 seconds. Steam softens facial hair making it easier to shave. The effort required to cut hair is reduced by 2/3 when hair is wet. Less effort means less friction and more comfort.

STEP 4: APPLICATION OF SHAVE FORMULA TO BEARD

While sunshine may lift your spirits, it does nothing but harm the skin. Exposure to the sun’s damaging UV rays is one of the leading causes of premature skin aging and also puts you at greater risk of developing skin cancer. The American Academy of Dermatology suggests that, regardless of skin type, a sunscreen with an SPF of at least 15 is essential for year-round use. Wear it rain or shine.

STEP 5: SIDEBURN & SIDE OF FACE

Check out any photo of yourself that’s at least five years old and you’ll no doubt see far more significant changes in the eye area than in any other areas of your face. The skin under the eye is extremely delicate and as you age it gets thinner, making it more susceptible to wrinkles. It’s especially important to feed the vulnerable under-eye area with a nutrient-packed, hydrating serum like our Under Eye Complex. Even if you’re only in your twenties, start now for results you can see - like fine lines beginning to diminish.

STEP 6: NECK – SHAVE IN THE DIRECTION OF HAIR GROWTH

A skin mask can quickly salvage winter-weary or over-sunned skin, softening, brightening and smoothing it in one easy step. Men’s oily skin responds best to a mask that’s fortified with natural clay, which tightens, tones and clarifies as it dissolves dead cells and removes pore-clogging debris on the skin’s surface. Apply a thin layer of our Clay Mask on the face, let it dry (approximately 10 minutes). Rinse off with warm water and check out the results.

STEP 7: LIP AND CHIN AREA

Shave these difficult areas last, permitting shave formula to soften the hair longer. You can add water to the shave formula to rehydrate before shaving. Use your free hand to manually stretch your skin, creating a flat area for your blade to shave.

STEP 8: COLD WATER / COLD TOWEL CLEAN UP

Follow your shave with a splash of cold water. For the ultimate experience, apply Shave Tonic with a cold washcloth to close the pores.

STEP 9: AFTER SHAVE BALM APPLICATION

Finish by applying a light application of soothing After Shave Balm. Packed with aloe and tea tree oil, this therapeutic formula is hydrating and anti-bacterial, which will minimize irritation and bumps.