limited edition

THE LEGACY TRIO

Discover our Limited-Edition Legacy Trio,
A tribute to our best-selling classics.

3 iconic formulas | 60 years of style

the legacy trio

This curated bundle of everyday essentials revives, smoothes, and refreshes your skin, from head to toe.

Formulated to deliver deep hydration, invigorating exfoliation, and long-lasting odor protection.

WHY YOU'LL LOVE IT

Recharge Your Routine

Super Shape Recharge Cream delivers intense hydration and energizing botanicals to revitalize tired skin, your daily dose of resilience.

Scrub Down. Smooth Up.

The Exfoliating Body Bar buffs away rough patches with jojoba meal and crushed olive seed, leaving skin clean, smooth, and refreshed.

Stay Fresh, Naturally

Our Citrus & Herbal Musk Essence Deodorant offers long-lasting odor protection with no aluminum or alcohol... just a crisp, clean scent that lasts all day.

SINCE 1985

THE BAXTER OF CALIFORNIA LEGACY

In 1965, Baxter Finley, a New York ad executive, moved to Los Angeles and discovered he needed better products to care for his skin in the dry California climate. He developed Super Shape, one of the first skin moisturizers formulated specifically for men.

By the 1970’s, Baxter of California was one of the first complete men’s grooming lines with hair care, skin care, anti-aging, fragrance and shaving products. The Baxter Finley Barbershop was launched in 2008 West Hollywood to stay at the forefront of men’s grooming trends and innovation.

Through the decades, Baxter of California has formulated AWARD WINNING essentials like our tried and true Clay Pomade, signature Deodorant, and barber approved Shave Tonic.

LIFE LIVED TRUE. SINCE 1965.

SINCE 1965

BAXTER OF CALIFORNIA THROUGH THE YEARS

1965

Baxter Finley couldn’t find any skin care products for men, so he developed his own. Super Shape is introduced to the world.

1970

Baxter of California was one of the first complete men’s grooming lines with hair care, skin care, anti-aging, fragrance and shaving products.

2000

Baxter of California helps kick off the rebirth of hair pomades with the launch of its award-winning, top-selling Clay Pomade. Also released around this time is a distinctive line of candles to cement Baxter of California’s rise as a premier men’s lifestyle brand.

2005

Entering its 40th year, Baxter of California continues as a leader and visionary in the global marketplace for men’s grooming products by strategically partnering with key retailers and collaborating with modern men’s lifestyle boutiques.

2010

Baxter Finley Barber & Shop opens on La Cienega in West Hollywood, devoted to providing services tailored specially to men’s hair and skin.

2012

Best-selling, aluminum free Deodorant launched and became a game-changer.

2014

Launched first barber-tested and approved product straight out of the Baxter Finley Barber & Shop, the one and only Shave Tonic.

2015

Baxter of California celebrates its 50th anniversary.

2016

The original product Super Shape comes back in the form of Super Shape Skin Recharge Cream.

2020

Baxter of California continues to meet the needs of the modern gentleman by focusing on high quality ingredients and expertly formulated men’s essentials.

2024

Became proud partners of the Los Angeles Rams
Since 1965

Baxter of California was created to defy the expected

You have your own story, your own signature statement.

Come with us on a journey through 60 years of legacy with our thoughtfully curated collection of superior hair, skin, and shave essentials.

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CUSTOMER REVIEWS

The Legacy Trio features three of our top-rated essentials, and here’s why they’re still trusted today.

super shape recharge cream

"Love the cream! I’ve been using it for a few years now and it’s a great moisturizer. Light weight, no scent, non-greasy. Definitely part of my daily skincare routine."

VERIFIED CUSTOMER
DEODORANT - CITRUS & HERBAL MUSK ESSENCE

“I’ve tried other deodorants but always come back to this one. The scent is fresh, not overpowering, and it works all day. Perfect for sensitive skin.”

VERIFIED CUSTOMER
EXFOLIATING BODY BAR

“This is the only soap I use now. It exfoliates without being too rough and smells incredible. My skin feels smooth and refreshed.”

VERIFIED CUSTOMER