LOS ANGELES’ INSPIRED SUBCULTURES CREATE A ‘LIFE LIVED TRUE’ FABRIC FOR THE CITY’S MILLENNIALS

LA is a beacon of authenticity—welcoming creative individuals into its fold, where together they form a diverse collective of unique, region-specific subcultures. Baxter of California’s origin story is one that could only have taken root and flourished in such an environment.

From the skate and music scene, to surfing, art and indie to name a few, our philosophy of grooming as an act of self-expression goes hand in hand with the ethos of these lifestyles.

 

SKATE SUBCULTURE

These Angelenos visualize and use the terrain like no one else. They see potential where others see a bench; they see obstacles to manipulate where others see a wall. As such, to the skateboarding community, there isn’t really a right or wrong way to groom; there is only being true to yourself, whether that translates into a shaved head or long dreadlocks. It’s about ease, going with the flow and being comfortable in your own skin.

SURF SUBCULTURE

Just as the ocean resists structural definition, so too does this Los Angeles subculture. Freedom of expression, freedom from judgement and freedom from rules of gender, race and religion—these are the universal truths of surfing. It’s a simple existence, one governed by all that is low-maintenance, comfortable and functional. Their selfcare is without materialism, lending their effortless look an intangible air of casual cool.

MUSIC SUBCULTURE

With a language all their own, that others can hear but not necessarily speak, music artists form an extraordinary subculture. They give voice to their generation, to our shared humanity, and create the priceless soundtrack to our existence. They bring the sound, light and energy of our insides to our outsides, and in doing so bear an often overlooked burden of our world—expression.

ART SUBCULTURE

Diversity is a way of life to the artists in LA. What sets you apart is not a source of shame, but something to be embraced, nurtured and explored. The members of this artistic collective are categorically unable to be anybody but themselves, which is a beautiful thing. Their brand of self-possessed conviction makes LA a mecca for these resilient and resourceful dreamers.

INDIE SUBCULTURE

Possessing the wherewithal and confidence to be yourself is always a flattering look, and by opening themselves up to the infinite, those who find themselves inside this “outside” LA subculture know no bounds. Others may not always be able to understand or relate to what drives those of the indie community to act, feel and be, but their actions will always push upwards from a bedrock of pure, beautiful individuality.

A SKATER'S GUIDE TO LA

For Angelenos, skateboarding is more than a sport, more than a pastime and much more than a means of getting from point A to B. It’s an entire culture, populated by youthfully-spirited humans chasing the essence of freedom while trying to land their next trick

A SKATER'S MUST-HAVES

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OIL FREE MOISTURIZER SPF 15

Broad Spectrum SPF 15 Facial Moisturizer
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HARD WATER POMADE

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